The potential of video marketing in 2017 [Infographic]

We talk about content marketing a lot on the HighQ blog; it’s where marketing is at right now and only seems to become more and more relevant as customers, clients and audiences spend more time online consuming content digitally. 

But it’s important to remember that it’s not just written content, like blog posts, ebooks or case studies that are valuable to existing and potential clients.

Visual content is increasingly becoming a more effective way of sharing information online, with video marketing leading the way.

We've created an infographic gathering the stats that reveal the potential of video for marketing in 2017. Check it out here.

In 2017, online video will account for 74% of all internet traffic. Already, 55% of people watch videos online every day.

74% of web traffic is video

Mobile video watching is on the up too, with a third of tablet owners watching about an hour of video on their tablet every day, and a further third of smartphone owners watching video at least once a day.

33 percent tablet owners watch an hour of video a day


Social media is where video is growing the fastest, with 500 million people watching Facebook videos every day, and 82% of Twitter users watching video content on Twitter.

But it's not just at home or on the move that people enjoy watching video. It's firmly embedding itself in the workplace too. 59% of senior executives prefer to watch video over reading text.


59% execs like to watch video over reading

In fact, 75% of business executives watching online video every week. As a result, 69% of marketing, sales and business professionals have used video marketing, and another 31% are planning to.


Video marketing infographic

Still not convinced why you should try it? Check out our infographic and see why 2017 is the year of video marketing.


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Susanna James

Susanna specialises in social business and content marketing. Her expertise lies in helping companies streamline the way they work and improving how they collaborate through enterprise technologies and social tools.

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