Today I’m proud to announce that HighQ Publisher 4 is available for previews at ILTA 2014.
HighQ Publisher 4 is a fully mobile-optimised version of our leading integrated digital publishing and content marketing platform, used by some or the world’s leading law firms. Engineered to be touch-ready out of the box, Publisher 4 uses a responsive design to automatically adjust itself for mobile, tablet and desktop devices, with no need to download any apps.
Publisher 4 allows you to transform your expertise, know-how, and publications into tailored and engaging content to promote your business and build deeper client relationships. At the heart of the platform is a custom content management system which streamlines your content creation and distribution process and allows you to focus on creating a compelling user experience for your audience.
Publisher 4’s powerful content management toolkit can be used to manage internal content on intranets and portals or external content for websites, business development, content marketing, and thought leadership. Publisher 4 allows you to create publications, host videos, organise events, build microsites, construct comparison toolkits, and manage email campaigns – integrating them all into one intelligent and easy to use platform.
Highlights of HighQ Publisher 4 include:
Content creation and presentation the way it should be
- A simplified content creation process, allowing users to focus on content, not process.
- A new dashboard and channel design tool allowing visual layout customisation with super-simple click-and-drag ease.
- Publications have been redesigned to support hero images, allowing for the creation of rich, engaging content.
Multilingual capabilities
- Translate the platform’s key content and labels into different languages to widen your audience.
- Allow subscribers to choose the language they would like to consume content in, and save those settings.
- Each piece of content can be hosted in multiple languages, with native support for multilingual input at the content creation stage.
Responsive web design
- The entire platform has been re-engineered to automatically and seamlessly adjust to mobile, tablet and desktop screens directly in the browser, without the need to download and install an app.
- Create elegant content consumption experiences for any device without needing to think about how your users are accessing your publications.
- Touch-optimized interface designed to be finger-friendly on all small screens.
Controllable public content
- Have full control over who can access what – choose which content to make public, and which to make client-only.
- New teaser content option to provide a snippet to readers.
- Full SEO features to ensure your public content is indexed correctly by search engines.
- Integrated social publishing for extended reach.
Complete personalisation
- Change the focus of your client engagement from ‘push’ to ‘pull’ by allow subscribers to choose the topics they want to know more about.
- Create personalised channels of content around a specific topic, event, or client.
- Give users a personalised welcome and targeted information messages within the platform using automation tools.
Integrations and connections
- Enhancements to our Lexis Nexis InterAction integration.
- Active directory integration.
- An always evolving and open API for clients and other vendors to build their own integrations to the platform.
How law firms promote their expertise and leverage the knowledge is more important than ever. Law firms are now using their content and content marketing strategies to build and extend their brand build value and connect with prospects and existing clients. HighQ Publisher 4 provides the ability to create, publish and present content and lawyers’ expertise in a dynamic way that puts those that have access in control of their experience.
We’re really excited about this release. As the product director for HighQ Publisher, this product overhaul has been a labour of love and I’m delighted to finally be able to announce it. I believe this update will make a real difference in the legal KM, BD and marketing space, and initial feedback has been awesome.
I’ll be at booth # 333 in the main exhibition hall at ILTA 2014. Come and see me to chat about Publisher 4 and see a preview of the platform.
