Like, for when a comment is just too much...

We’re all used to liking statuses on Facebook – in fact it’s so embedded in our culture that people name their kids after likes and rappers get tattoos of the like button.

Enterprise social collaboration software companies like HighQ have noticed the popularity of the like button on social media, and many have embraced this one-click mode of communication in their platforms. But why are likes so popular? And why do people use them?

Aside from being time-savers, this post looks at the instances in which people use likes and what you can use them for too.

Like for agreement

If someone makes a comment or a microblog post and you agree with it but don’t have anything to add, simply like it instead. Or if someone asks a yes or no question (“Does this file open on your Mac?”), just use like to say yes.

Like for encouragement

For a new staff member or someone who is trying a new feature for the first time, like their work to show encouragement. They will appreciate the boost in confidence and might even like you back!

Like for acknowledgement

If someone asks you to do something, you can quickly like the comment rather than typing out acknowledgement (“Sure thing, I’ll get on to it”). The like shows that you’ve seen the comment and are happy to do what your colleague asks.

Like for practice

For when a company first adopts their collaboration platform, or for a new employee who is unfamiliar with the system, liking can be a good way to get used to communicating and working in the open, and can be slightly less intimidating than commenting on others’ work.

Like for involvement

If you’re keeping an eye on another team’s work, a like can show that you’re interested without having to wade in with opinions or feedback right away. It can be a soft introduction, leading up to leaving a comment with your input later.

Like for feedback

Let’s say you’ve finished a document that you’ve been working on but no one has commented or liked it yet. A way to encourage people to read it might be to like someone else’s work – they may be motivated to check out your work and like it (or provide feedback) in return.

Like when you like something

How about using the Like button for its original purpose? Show you like someone’s wiki page, blog post, comment or microblog by liking it! That’s what it’s there for after all.

If you want to know more about enterprise social collaboration and liking, please contact us.

Download: The complete guide to microblogging for the enterprise

Susanna James

Susanna specialises in social business and content marketing. Her expertise lies in helping companies streamline the way they work and improving how they collaborate through enterprise technologies and social tools.

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